A Salvation Army team prays before heading out to distribute aid
A Salvation Army bell ringer on a US street during the Covid-19 restrictions (Salvation Army)

Facing a possible drop of up to 50% in fundraising from its iconic Red Kettle Campaign and a 155% increase in demand for its social services, the Salvation Army launched its annual US holiday fundraising campaign early for the first time in 130 years. Giving had dropped but demand had risen as a result of the Covid-19 lockdown.